OVERVIEW
AD FORMATS
RATE CARD
DEMOGRAPHICS
INSERTION ORDER
SAMPLE OUR CONTENT AT KEENSPOT.COM
MEDIA KIT

READER DEMOGRAPHICS

Gender
Male: 77.2%
Female: 19.7%
N/A: 3%

Age
18-24: 50.9%
Under 18: 17%
25-30: 16.5%
31-35: 6.4%
36-40: 2.8%
41-50: 2.4%
51-60: 0.5%
61+: 0.3%
N/A: 3.3%

Job
Student: 54.4%
Technical: 17.6%
Professional: 11.9%
Service/Retail: 3.3%
Not Employed: 2.2%
Administrative: 2.1%
Other Management: 1.3%
Sales: 1.2%
Senior Management: 0.8%
Homemaker/Full-time Parent: 0.6%
Retired: 0.4%
N/A: 4.4%

Annual Income
Under $20K: 20.8%
$20K-34.9K: 14.3%
$35K-49.9K: 12.3%
$50K-74.9K: 11.2%
$75K-99.9K: 6.4%
$100K+: 7.9%
N/A: 27.2%

Education
Some College: 41.5%
College Grad: 17.1%
Some High School: 15.1%
High School Grad: 6.8%
Post-Grad Degree: 4.2%
Post-Grad Work: 3.7%
N/A: 11.6%

Has Us Bookmarked
Yes: 64.6%
No: 27.7%

Frequency of Typical Visit
31-60 minutes: 22%
21-30 minutes: 21.2%
11-20 minutes: 21%
60+ minutes: 16.1%
5-10 minutes: 12.9%
Less than 5 minutes: 4.2%
N/A: 2.7%

Average Weekly Internet Usage
20+ hours: 56.9%
11-20 hours: 23.5%
6-10 hours: 12.1%
3-5 hours: 4.3%
1-2 hours: 0.7%
Less than 1 hour: 0.1%
N/A: 2.4%

All information is courtesy of a private Keenspot reader survey conducted in April 2001.
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Keenspot Entertainment, P.O. Box 110, Cresbard, SD 57435
Ph: 1-888-KEENSPOT